St. Tropez has been nominated as a “Brand to Watch” in Superbrands 2008/09, which enlists independent research and expert and consumer opinion to identify the UK’s leading brands, which are published in an annual Top 500 list online and in the national media. Brands to watch are companies that have proven to have superior marketing and communication strategies and/or positioned themselves as significant challengers to established rivals. Recent re-branding efforts—new advertising, new counte...